Platform · For brands · Solutions · Sunrise 2027

GS1 Sunrise 2027 · United States

Every barcode becomes a doorway. We already built the door.

By the end of 2027, GS1 Sunrise 2027 has US retail checkouts reading 2D barcodes — QR and GS1 DataMatrix — right beside the old stripe. The code on every pack stops being just a price lookup and becomes a live doorway to a GS1 Digital Link record — item-level identity and traceability. DSR is that doorway, ready today — for every product category, every brand and every retailer.

Book a demo US cost of ownership

The forces in play Retail 2D at the tillFSMA 204 · 20 Jul 2028GS1 Digital Link

One code · every audience Live record

QR code linking to a live sample product record

Scan or tap — opens a real, live product record

Public viewWhat a shopper sees at the shelf Authority dossierAttestation + audit trail Sealed PDF reportServer-side, downloadable

What Sunrise 2027 actually is

The barcode is being upgraded — on purpose.

GS1 Sunrise 2027 is the industry move to have retail point-of-sale accept 2D barcodes (QR and GS1 DataMatrix) by the end of 2027, alongside the familiar UPC/EAN stripe. It is a genuine, funded upgrade — and it changes what a barcode is for.

Retail learns to read 2D

Tills and scanners are being upgraded to read QR and GS1 DataMatrix at checkout — the biggest change to the barcode since it was invented.

One code, two jobs

A single GS1 Digital Link both rings up the sale and opens a live product record. No second label, no re-print, no separate QR to manage.

Your GTIN stays yours

You keep your GS1 company prefix and GTINs. DSR builds on the identity you already own — it never replaces it.

The upgrade, already switched on

You do not have to build the upgrade. We already did.

Every brand faces the same three steps. The first is yours to keep; the third — the resolver that decides who sees what — is a full platform. DSR is that platform, live today for every product category.

Keep your GS1 GTIN

Licensed GS1 identity stays with you. Nothing to migrate, nothing to hand over.

Print one 2D code

Drop a standard GS1 Digital Link (QR or DataMatrix) onto artwork you already print. It scans at the till under Sunrise 2027.

DSR resolves it

One link, governed views: shopper, retailer and authority each get exactly what they should — with a signed record behind it.

Open a live product record Explore the platform

Every category · every brand · every retailer

One upgrade. Every shelf.

The same engine already powers live product records right across the aisles — food, apparel, electronics, appliances, beauty, supplements and more. Tap any card to open the real thing on your device.

Food & Beverage Organic Baby Spinach FSMA 204-ready field-to-fork traceability — GreenField Farms, Salinas Valley.

Live record Dossier

Food Supplements Vitamin D3 1000 IU Non-FMD: batch, testing and recycling, one scan away — Nordic Sun.

Live record Dossier

Apparel & Textiles Merino Overshirt Traceable merino, take-back ready — Aurelia Atelier.

Live record Dossier

Consumer Electronics Field Speaker L2 CE-marked, WEEE-ready, battery record inside — Lumen Audio.

Live record Dossier

Household Appliances Dishwasher D9 Repairable, WEEE-ready white goods — AquaPure.

Live record Dossier

Beauty & Packed Goods Botanical Serum PPWR packaging, refill-ready — Verde Skincare.

Live record Dossier

Footwear Trail Runner GTX Resoleable and take-back ready — Terra.

Live record Dossier

Furniture Oak Desk Flat-pack, FSC oak, built to last — Nordhaus.

Live record Dossier

Why now, in the USA

Three currents, one code.

Retail is switching on 2D at the till, food is on the FSMA 204 clock, and repairability rules are spreading state by state. They all point at the same fix: a resolvable identity on every product. Here is where to go next.

Food & Beverage

US FSMA 204 traceability, compliance 20 July 2028, and Walmart supply — a live, three-audience demo.

Food & beverage →

Build vs Buy

A QR is easy; the resolver is where do-it-yourself breaks. The honest side-by-side for US retail.

DIY vs DSR →

Right to Repair

The US state patchwork (CA, NY, CO, MN, TX, OR) and anti-parts-pairing — a permanent repair-ready link.

Right to repair →

Get ahead of the shelf

Switch on the upgrade before the shelf demands it.

One GS1 Digital Link per product. Live product records for shoppers, governed views for retailers and authorities, and a signed record behind it — ready for Sunrise 2027 across every category you sell.

Book a demo US cost of ownership ROI calculator Walmart vs Kroger See the live-record gallery

The honest note. GS1 Sunrise 2027 is an industry initiative to enable 2D barcode (QR / GS1 DataMatrix) acceptance at retail point of sale by the end of 2027; timelines and individual retailer readiness vary. US FSMA 204’s compliance date is 20 July 2028. DSR builds on the GS1 identifiers you already own — it does not replace GS1 membership or your GTINs. Retailer and standards names are shown for identification only; figures and product examples are illustrative.