DSR Protocol
ROI calculator · USA
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Platform · Sunrise 2027 · ROI calculator

An honest business case

What does DSR cost against how you work today?

Pick your size, then compare the plain cost of switching on DSR with your current way of working — a spreadsheet and staff time, a custom build, or another vendor. Recall exposure is kept separate and switched off by default, so the headline is a like-for-like cost, not a worst-case scare. Every figure is illustrative and fully editable.

Your assumptions
Currency
Business size
Compare DSR against
Products (GTINs)
Items you would put a live record on
Horizon
Years to compare over
years
Staff time on records
Hours a month keeping data current and answering retrieval requests
h/mo
Staff cost
Fully-loaded hourly cost of that person
$/h
Recall risk scenario (optional)

Off by default. DSR does not prevent recalls — it narrows them to the affected lots and returns the records within 24 hours. Set events above zero to model a separate risk-adjusted upside; it is never added to the cost saving above.

Recall events over the period
How many you want to model (0 = ignore)
Cost of one recall (direct)
Your own figure. Small firms often see tens of thousands; the $10M average is a large-corporation benchmark
$
Share DSR helps avoid
Narrower, lot-level scope + 24-hour retrieval
%
Net saving vs spreadsheets over 3 years
$6,033
Staff time returned
216 hrs
DSR per year
$869
Switch on DSR
Starter plan ($869/yr × 3)$2,607
Subtotal — DSR$2,607
Spreadsheets & manual
Staff time (6 h/month × $40 × 12 × 3)$8,640
Subtotal — spreadsheets$8,640
Outcome
Net saving vs spreadsheets over 3 years$6,033
Recall risk scenario (optional)
Recall events modelled0
Modelled exposure (0 × $75,000)$0
Risk-adjusted upside if DSR narrows a recall (30%)$0

Shown separately — a what-if, not a promise, and never counted in the saving above.

25 GTINs maps to the Starter plan.
How the case is built

A like-for-like comparison — recall kept honest.

We compare the hard cost of switching on DSR against whatever you would otherwise do. Recall exposure is a separate, opt-in scenario, so the headline is a real cost decision rather than a worst-case number.

1

Switch on DSR

A subscription sized to your range of products, with any one-off onboarding — the ready-made GS1 Digital Link resolver, live from day one.

2

Your current way of working

A spreadsheet and staff time, a custom build, or another vendor. Pick the one that matches you — most smaller brands compare against spreadsheets.

3

Recall, as a scenario

Optional and off by default. Set events above zero to see the risk-adjusted upside of narrower, faster recalls — shown on its own, never folded into the saving.

Where these numbers come from

The widely-quoted “$10M average recall” comes from a 2011 Grocery Manufacturers Association study of companies with revenues over $500M — it is not a small-business benchmark. Industry data for smaller firms is far lower: most fresh-produce companies report under $1M, and one small-business dataset puts the median near $34,000. That is why recall cost here starts at $10,000, the scenario defaults to zero events, and it is shown apart from the cost comparison. DSR plan prices are list prices; every other figure is your own assumption.

What Walmart & Kroger ask for Build vs buy, in depth
From review to decision

Make it a business case, not a debate.

Bring your own numbers to a 20-minute call and we will walk the model line by line — then show the exact same record live on your phone.

Book a demo Sunrise 2027 overview Open a live record
The honest note. Every figure here is illustrative and fully editable — it is a planning aid, not a quotation. DSR plan prices are list prices (Starter $869/yr, Growth $2,189/yr, Business $10,989/yr) with one-off onboarding on the Business tier; 5,000+ GTINs is Enterprise (bespoke) and uses Business as a floor. Your alternative (spreadsheets & staff time, a custom build, or another vendor) and any recall figures are your assumptions. Recall exposure is a separate, opt-in scenario and is risk-adjusted, not a guarantee — DSR narrows and speeds a recall, it does not prevent one. US FSMA 204's compliance date is 20 July 2028 (records retained for two years, retrievable within 24 hours). Confirm all numbers against your own accounts before relying on them.