DSR Protocol
ROI calculator · Secure
Request a briefing

Platform · Secure · ROI calculator

An anti-counterfeit business case

What is authentication worth against counterfeiting?

Pick your size, then compare the plain cost of switching on DSR Secure — cryptographic, un-clonable tap-authentication — with another anti-counterfeit vendor, a build of your own, or doing nothing. Recovered revenue is kept separate and switched off by default, so the headline is a like-for-like cost, not a worst-case scare. Every figure is illustrative and fully editable.

Your assumptions
Currency
Programme size
Compare DSR Secure against
Authentications per month
Genuine tap-verifications each month — sets the Secure plan you need
Items to protect (one-off)
Chips you bind to the resolver — a one-off activation credit per item
Horizon
Years to compare over
years
Other vendor — annual fee
A comparable authentication / anti-counterfeit service, per year
€/yr
Other vendor — onboarding
One-off setup / integration fee
€
Other vendor — per protected item
Their per-tag / per-unit charge (DSR bills this as low as €0.20)
€
Counterfeit recovery (optional)

Off by default. DSR does not eliminate counterfeiting — it lets buyers and staff verify authenticity in a tap, deterring fakes and surfacing diversion. Set a loss rate above zero to model a separate recovery upside; it is never added to the cost saving above.

Genuine units sold a year
Your annual legitimate volume
Margin per unit
Profit lost when a sale goes to a fake
€
Sales lost to fakes
Share of genuine demand lost to counterfeits (0 = ignore)
%
Share DSR helps recover
Deterrence + verification + diversion alerts
%
Net saving vs the vendor over 3 years
€2,388
Lower cost than the vendor
61%
DSR per year
€429
Switch on DSR Secure
Secure Starter (€429/yr × 3)€1,287
Activation credits (500 × €0.45, one-off)€225
Subtotal — DSR Secure€1,512
Another vendor
Vendor licence (€600/yr × 3)€1,800
Onboarding (one-off)€1,500
Per protected item (500 × €1.20)€600
Subtotal — the vendor€3,900
Outcome
Net saving vs the vendor over 3 years€2,388
Counterfeit recovery (optional)
Genuine units lost to fakes / year (0%)0
Annual exposure (0 × €40)€0
Revenue recovered over 3 years (30%)€0

Shown separately — a what-if, not a promise, and never counted in the saving above.

3,000 authentications/month maps to the Secure Starter plan.
How the case is built

Un-clonable proof — kept honest.

We compare the hard cost of switching on DSR Secure against whatever you'd otherwise do. DSR provides the resolver and the cryptographic tap-verification; you bring your own chips from any supplier. Counterfeit recovery is a separate, opt-in scenario, so the headline stays a real cost decision.

1

Switch on DSR Secure

A subscription sized to your monthly authentications, plus a one-off activation credit per item. NTAG 424 DNA (SUN) taps emit a fresh signature that cannot be cloned.

2

Your alternative today

Another anti-counterfeit vendor, a build of your own crypto backend, or doing nothing and handling reports by hand. Pick the one that matches you.

3

Recovery, as a scenario

Optional and off by default. Set a loss rate above zero to see the risk-adjusted value of deterring fakes and catching diversion — shown on its own, never folded into the saving.

Where these numbers come from

Secure plan prices are our live list prices in euro (ex‑VAT): Secure Starter €429/yr up to 5,000 authentications, Secure Business €1,419/yr up to 25,000, and Secure Scale €3,839/yr up to 100,000 a month; Enterprise is bespoke (+€5,000 onboarding). Activation credits are a one-off, per protected item, tiered from €0.60 down to €0.20 by volume — a separate meter from the monthly authentication allowance. You buy your own chips from any supplier; DSR sells the resolver, verification and dashboard, not the silicon. Every other figure is your own assumption.

Open a live record See all plans & pricing
The calculator suite

Three business cases, one platform.

Each DSR edition earns its keep in a different way. Open the calculator that matches the job you're pricing.

From review to decision

Make it a business case, not a debate.

Bring your own numbers to a 20-minute call and we'll walk the model line by line — then verify a genuine item live, in a single tap.

Request a security briefing Promo ROI calculator DPP ROI calculator
The honest note. Every figure here is illustrative and fully editable — it is a planning aid, not a quotation. DSR Secure prices are list prices in euro, ex‑VAT (Starter €429/yr, Business €1,419/yr, Scale €3,839/yr; Enterprise bespoke, +€5,000 onboarding); above 100,000 authentications a month is bespoke and uses Scale as a floor. Activation credits are a one-off, per protected item (€0.60–€0.20 by volume) and exclude the chips themselves, which you buy from any supplier. Your alternative and any recovery figures are your own assumptions. Counterfeit recovery is a separate, opt-in scenario and is risk-adjusted, not a guarantee — DSR deters and detects, it does not eliminate counterfeiting. Checkout is not switched on — every plan is set up by our team, so choose Enquire or request a briefing. Confirm all numbers against your own accounts before relying on them.