DSR Protocol
ROI calculator · Promo
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Platform · Promo · ROI calculator

A dynamic-QR business case

What is a dynamic QR worth against reprinting your codes?

Pick your size, then compare the plain cost of switching on DSR Promo with how you run campaigns today — static codes you reprint whenever a destination changes, another QR/link tool, or a build of your own. Any conversion upside is kept separate and switched off by default, so the headline is a like-for-like cost, not a best-case pitch. Every figure is illustrative and fully editable.

Your assumptions
Currency
Campaign size
Compare DSR Promo against
Scans per month
Total resolves across your live codes — sets the Promo plan you need
Live campaign codes
Active QR/NFC codes you keep running at once
Horizon
Years to compare over
years
Reprints a year
How often you'd reprint codes when a destination changes (a dynamic code never needs this)
/yr
Cost per reprint run
Print & distribution for one refresh of your printed assets
€
Design time per change
Artwork/studio hours to reissue a code
h
Design/studio cost
Fully-loaded hourly cost of that work
€/h
Conversion upside (optional)

Off by default. A dynamic code lets you re-point, geo-route and A/B test without reprinting — which tends to lift response. Set a share above zero to model a separate upside; it is never added to the cost saving above.

Scans that convert
Share of scans that become a sale or captured lead (0 = ignore)
%
Value of one conversion
Average margin on a sale, or the worth of a captured lead
€
Net saving vs reprinting over 3 years
€2,523
Reprint runs avoided
6
DSR per year
€319
Switch on DSR Promo
Starter plan (€319/yr × 3)€957
Subtotal — DSR Promo€957
Static QR & reprints
Reprint runs (2/yr × 3 × €580)€3,480
Subtotal — reprinting€3,480
Outcome
Net saving vs reprinting over 3 years€2,523
Conversion upside (optional)
Modelled conversions / month (0%)0
Extra value over 3 years (€20 each)€0

Shown separately — a what-if, not a promise, and never counted in the saving above.

10,000 scans/month maps to the Starter plan.
How the case is built

Print once, edit forever — kept honest.

We compare the hard cost of switching on DSR Promo against whatever you'd otherwise do. A dynamic code is reprogrammable, so you re-point it instead of reprinting — that is the everyday saving. Any conversion upside is a separate, opt-in scenario, so the headline stays a real cost decision.

1

Switch on DSR Promo

A subscription sized to your monthly scans, minting reprogrammable QR/NFC codes you edit anytime — live from day one, no reprint when a link changes.

2

How you run campaigns today

Static codes you reprint on every change, another QR/link tool, or a build of your own. Pick the one that matches you — most makers compare against reprinting.

3

Conversion, as a scenario

Optional and off by default. Set a share above zero to see the extra value of geo-routing and A/B testing — shown on its own, never folded into the saving.

Where these numbers come from

Promo plan prices are our live list prices in euro (ex‑VAT): Free €0 up to 1,000 scans, Starter €319/yr up to 25,000, Growth €979/yr up to 100,000, and Agency €2,739/yr up to 500,000 scans a month. Everything else — reprint cadence, print costs, studio hours and any conversion assumptions — is your own figure, and every field is editable. We meter on scans, not on codes, so minting more QR codes never changes your bill within a tier.

How DSR Promo works See all plans & pricing
The calculator suite

Three business cases, one platform.

Each DSR edition earns its keep in a different way. Open the calculator that matches the job you're pricing.

From review to decision

Make it a business case, not a debate.

Bring your own numbers to a 20-minute call and we'll walk the model line by line — then mint a live, editable code on the spot.

Book a demo DSR Promo overview Secure ROI calculator
The honest note. Every figure here is illustrative and fully editable — it is a planning aid, not a quotation. DSR Promo prices are list prices in euro, ex‑VAT (Free €0, Starter €319/yr, Growth €979/yr, Agency €2,739/yr); above 500,000 scans a month is bespoke and uses Agency as a floor. Your alternative (reprinting, another tool, or a build) and any conversion figures are your own assumptions. Conversion upside is a separate, opt-in scenario and is a what-if, not a guarantee. Checkout is not switched on — every plan is set up by our team, so choose Enquire or book a demo. Confirm all numbers against your own accounts before relying on them.