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Platform · For brands · Solutions · Wine & spirits

Mandatory now · EU Reg 2021/2117

Meet the EU wine e-label law today — and give every bottle a story.

Since 8 December 2023, EU wine must show its ingredients and nutrition. Deliver it with a compliant GS1 Digital Link QR — in all 24 official EU languages — while a strict wall keeps that legal view clean and your brand experience separate.

Book a demo See the compliance wall
EU Reg 2021/2117 Standard GS1 Digital Link 24 EU official languages Zero tracking on the legal view
One QR on the back label
Scan or tap to open the live wine e-label Real GS1 Digital Link · tap to open
Energy value & allergensOn the label Ingredients & nutritionQR e-label Story, pairings, vintageEngagement
The law, in plain terms

What EU Reg 2021/2117 actually requires.

Every wine placed on the EU market must now declare its ingredients and a nutrition declaration. Most producers meet this with an electronic label — a QR code — because it's the only practical way to do it across dozens of SKUs and languages.

Ingredients & nutritionThe full ingredients list and nutrition declaration may sit behind the QR e-label.
Stays on the physical labelEnergy value and allergens must remain printed on the bottle — the e-label complements, not replaces.
No tracking, no marketingThe mandatory e-label view must not collect user data or be used for marketing purposes.
Every market, every languageCross-border wine means the information must be readable in each destination's language.
The compliance-isolation boundary

One QR. A hard wall between the law and the brand.

This is the part most tools get wrong. The mandatory e-label must stay clean — no tracking, no marketing. Our platform keeps the compliance view strictly walled off from your consumer engagement layer, so you're compliant and free to build a relationship — without the two ever mixing.

Compliance view
  • Ingredients & nutrition declaration
  • All 24 official EU languages, auto-detected
  • No cookies, no tracking, no analytics
  • No marketing, no promotion

Clean by design — exactly what the regulation demands.

Engagement view · the living label
  • Your story, provenance & the maker
  • Food pairings, serving & tasting notes
  • Campaigns & vintages — change any day, no reprint
  • Consent-based — only if the visitor opts in

Opt-in and separate — your brand relationship, kept lawful.

How it works

Compliant in three steps.

No new hardware, no re-platforming — a standard QR on the back label you already print.

1

Build the e-label

Enter ingredients and nutrition once; we render the compliant, tracking-free view in every EU language.

2

Print the GS1 QR

Drop a standard GS1 Digital Link QR onto your existing back-label artwork — energy value and allergens stay printed.

3

Publish & update

Go live in days. Update the story, pairings or a new vintage any time — with no reprint.

Built for cross-border EU wine

Every EU market, in its own language.

A bottle sold in five countries needs its information in five languages. The platform detects the visitor's language on scan and serves the e-label in all 24 official EU languages out of the box — plus Catalan, Turkish, Hebrew and Arabic with automatic right-to-left layout.

28 languages · automatic on scan
EnglishFrançaisDeutschItalianoEspañol PortuguêsNederlandsPolskiSvenskaDansk SuomiΕλληνικάČeštinaMagyarRomână CatalàTürkçeעברית ‏(RTL)العربية ‏(RTL) + 9 more
Scan to open a live wine e-label
Point your camera Open /showcase-cotes-du-rhone
Prove it in the room

Scan it — open a real, live wine e-label.

This is a real, live GS1 Digital Link. Point your camera at the code and an example EU Reg 2021/2117 e-label for the Maison Aurelia Côtes-du-Rhône 2022 opens on your device — ingredients, nutrition and the vintage’s story, in every EU language. Or open it right here:

View the live e-label Authority dossier Sealed PDF
Not a single-purpose tool

Powered by the same universal engine.

This wine e-label runs on the identical GS1 Digital Link resolver behind the whole DSR Protocol platform — not a bolt-on legacy product. So the day you want a full Digital Product Passport for other lines, brand protection with un-copyable NFC, or richer consumer engagement, it's already built in. Start with the mandate; grow into the platform.

Explore the platform See the Digital Product Passport Why not build it yourself?

See it on your bottle.

Book a 20-minute demo and we'll show a live wine e-label — compliant view, language switch and the walled-off engagement layer — on a label like yours.

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DSR Protocol is a software platform. This page describes how the platform is designed to support EU Regulation 2021/2117 and related labelling rules; it is not legal advice, and customers remain responsible for their own regulatory compliance.